Allydoc
AllyDoc is a stealth Telehealth healthcare startup that seeks to improve clinical outcomes for 911 callers with life-threatening emergencies. Partnered with emergency medical providers––who triage 911 callers with non-urgent conditions after being transferred from a 911 dispatcher––AllyDoc gives patients faster access to emergency resources. This results in lower costs for patients with non-urgent conditions and their insurance carriers.
Our goal is to create an experience that targets patients seeking emergency care when calling 911 and the physicians who are triaging a treatment plan. The first touchpoint is to create a Telehealth platform where physicians can assess the patient, determine their treatment plan and video chat with the patient if possible. The second touch point is to establish a system where physicians can search and book appointments with participating clinics, book transportation with the patient through participating transportation providers. Lastly, the construction of a visual brand aesthetic from concept to finished product.
UX Design -- UI Design -- Art Direction -- Brand Identity
Solving Our Client's Problem
There are an estimated 10,000 911 emergency calls per minute in the United States. Within these 10,000 calls, about 40% are non-emergency related. Allydoc is looking to lower ambulance and emergency demand by creating a platform that allows 911 operatives the ability to transfer non-emergency patients to a licensed physician who can video chat with patients while they triage and assess their condition, schedule an appointment with the closest clinic/doctor and book transportation through Uber Health.
In a meeting with stakeholders, the goal that was presented was to combine three companies into one. Their vision was a web interface that allowed the booking of transportation, telemedicine, and appointment scheduling for patients by licensed Allydoc Physicians. Because different physicians will use this platform, we needed to make sure we talked to all the stakeholders. We conducted interviews with current physicians that ranged from ages 30 to 55. We needed to design the platform to be accessible by all physicians regardless of age.
Research Focuses:
• Patient Telemed
• Assessing patients through video conferencing
• How do physicians interact with patients without seeing them.
• What does success look like for all the stakeholders?
• Assessing patients through video conferencing
• How do physicians interact with patients without seeing them.
• What does success look like for all the stakeholders?
Advocating For The User
The physicians interviews we affinity mapped the data to show the main focus points the physicians wanted when using the platform. Through this we were able to focus on their pain points and how to avoid them. The 6 categories below showed the highlights of the research and testing.
User's Journey Through Our Platform
Produce an effective and easy user flow that completes specific tasks within the platform such as video chat access with patients, booking appointments with participating clinics, scheduling transportation with various transportation outlets.
Persona: Our Targeted Clients.
After multiple meetings with physicians who will be triaging patients we've found common threads in all our research. Doctors want a platform that is very simple to use and is speed emphasized. They need a platform that is easy to understand and that can help them help people.
Through this, we were able to create a persona of the doctors emphasizing their pain points, goals and characteristics of the clients that will use our platform.
Wireframes: Research into action.
Sketched interfaces to illustrate user flows and determined a prototype layout. Aspects of our designed were borrowed from the 3 sites that stakeholders wanted merged. Based on sketches, low fidelity wireframes and a prototype was created for usability testing. Due to time constraints, two usability tests were made.
The evolution of the 4 screens shows the iterations made based on stake holders and physicians feedback during usability testing. What started as an idea of merging three companies into one, became reality.
Visual Design Mockups and MVP Push-out.
After four rounds of usability testing using A/B method, we were able to finalize the wireframes and begin the transformation from Low Fidelity to High Fidelity Mockups.
Below is the finalized mockups of the platform, from doctor login to finishing a call with a patient.
The Finalized Product.
Created a Telehealth platform that allows physicians to triage patients, appointment scheduling, book transportation, and tele-med assessment capabilities through video conference. The platform allows physicians to easily navigate low-acuity 911 callers to the most appropriate site of care and avoid unnecessary ambulance transports and ED visits that drive excess costs.
